What you need to create a press release, or press kit.

Welcome to my blog on press releases, and press kits. Let me give some information, that I've personally learned, as well as quotes from Google on the definition of each term. First off, ANYTIME there's ever going to be a single image involved; included with information you're providing someone, in biz, about biz, should ALWAYS include 3 major aspects 1. High quality, and professional looking. 2. Flattering to the person in the image. 3. High resolution, the highest resolution as possible. Whether it be a digital magazine, an online blog, adding images to Wikipedia, submitting images to printed magazine's, and printed newspapers, or providing information, along with a photo to; news outlets,..... ALWAYS use high quality, ALWAYS look your best, and ALWAYS provide high resolution. If your goal is for major new outlets, well known newspapers, popular, high quality printed or digital magazine, or any major brand to post your story, your announcement, your article, your interview, or your press release, expect to fulfill their requirements, which; is going to be all the above. If your story, or information catches the eye of a magazine publisher, a newspaper editor, etc., whether; it's for online publishing, or printed publications, they're going to need at least a single image. ( if they use images ) The biggest publication's, magazines, etc., will rarely to NEVER publish low quality images, even event photos. Many will never publish images, with any story; no matter how interesting it is, unless you have a great photo, to go along with it, or THEY must purchase the photography copyrights, to use a photo. High quality image's, of people looking their best, and high resolution for clarity, is nothing new, continues to be required, and essential, and this is going to, still be a reality in the future. Look up, and research the EXACT outlets, and publication you want to see, feature your article, interview, or story. If you don't know what a high quality, professional looking image is; study well known, high quality magazines, then compare your image's! If you don't exactly know what high resolution is, in photography, ask a professional photographer; they'll know. If you don't have access to professional photographer, then simply; look at your image's, using your cellphone. If the image appears grainy, pixelated, out of focus, or fuzzy, and it's on a small screen, if you increase the size, it'll just look worse; even more fuzzy, which creates the look of low quality! If you can't enlarge it, increase its size, zoom in, or view it on a big laptop screen, and it still looks clear, in focus and not fuzzy, it's not high enough resolution for printing. If you have a publicist or doing the duties of one; there are going to be specific things required to create a professional looking press release, or press kit! There's as defined, and detailed process, that needs certain things, just to create the content, you'll be sending out. If at any point, you decide to incorporate images, along with the exact information, you NEED high resolution, period! The quality decreases, every aspect of an image, if the resolution is too low. No point in even sending low quality images, if you expect a major news outlet to feature your story! I understand low resolution images, much like; low quality unprofessional looking photos are used on social media, OFTEN, to advertise and promote. I still say; ALWAYS use your best! Always use images of you looking your best! Always use clear, high quality looking, and the highest resolution, possible. If you invest in a single, PROFESSIONAL photo shoot, that's fairly inexpensive, you can utilize those photos, over and over again; including the same exact ones in a press kit. Maybe you don't know the difference, or have been getting by, using low quality, or low resolution, but I GUARANTEE you, magazine owners, editors, etc., do KNOW the difference between; low quality verses high, and low resolution. I'll say this once more; if you do not have the essential requirements, I listed above, it's an utter waste of time to send a press, if it includes an image or image's; if the images are NOT high quality and professional looking! Your publicist will always be delayed, or limited on their abilities, if you do not provide them with the neccessary content! Here's the information I found, defining a press release, and a press kit. "Find Your Angle. Every good news story has an angle. ... Write Your Headline. Your headline should grab the attention of your audience. ... Write Your Lede. ... Write 2 – 5 Strong Body Paragraphs With Supporting Details. ... Include Quotes. ... Include Contact Information. ... Include Your Boilerplate Copy." "boilerplate copy. standard sections of body copy that can be used again and again in print communications and/or advertising copy. An example of boilerplate copy is a paragraph or two detailing the history of a company, which can be used in correspondence, advertising proposals, company reports, newsletters, etc." "A press kit, also known as a media kit, is a page on your website that contains resources and information for reporters and publishers. The best press kits make it really easy for reporters to quickly learn about the product and brand, and access photos and marketing materials they can use." "Decide on the Purpose of Your Press Kit. ... Provide Contact Information. ... Write Your Business Story. ... Create a Company Fact Section. ... Highlight Your Business with Photos. ... Include Team Member Bios. ... Provide Your Company's Media Assets. ... Link to Past Press Releases." "A press kit, often referred to as a media kit in business environments, is a pre-packaged set of promotional materials that provide information about a person, company, organization or cause and which is distributed to members of the media for promotional use." Google Publicist Dianna Prince The New York Institute of Art and Design Yale University, Harvard University